TDP5M, brands built for commerce.
TDP5M builds accessible consumer brands for marketplaces, online shops and retail.
What TDP5M does.
TDP5M builds accessible consumer brands in four fields: beauty essentials, body care, skincare and lips, and personal-care devices. Founded in December 2022, it sells them on marketplaces, in online shops and in retail.
Each brand starts from a clear use and a product that is easy to understand. It then gets its own name, look and content, made to be found and chosen online.
Three sales channels.
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Online shops
TDP5M sells online, directly to the customer.
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Marketplaces
TDP5M lists its products on marketplaces such as Amazon and TikTok Shop, where customers already shop.
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Retail
TDP5M also sells to retail: the same product is designed for a shop shelf as well as for online sale.
How a brand is built.
Every TDP5M brand follows the same chain, from a category to a product that is measured and improved.
Demand
A category is identified and its demand understood.
Product and brand
The product is sourced and developed, and a brand is built around it.
Industrialisation
The product is industrialised and made compliant.
Sale
Its content is produced, and it is sold online, on marketplaces and in retail.
Measure
Its results are measured, and the product is improved.
Its brands.
TDP5M has four brands, one in each of its fields.
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Haora
Everyday beauty and care essentials
Simple products, each built around one well-known ingredient or one clear use: castor oil and jojoba oil, two plant oils, and a cream made with a plant oil. Sold on Amazon.
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CelluBodySlim
Body care: formulas, massage tools and devices
A massage oil and body creams, manual accessories and small electric devices for body care at home, on one idea: a formula, a gesture, a tool. Sold on marketplaces and in online shops.
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Ona Beauty
Contemporary skincare and lip products
A young brand that turns what is emerging in beauty, ingredients, textures and formats, into products: a mask with marine collagen, an exfoliating face ampoule, lip balms and lip stains. Sold on Amazon and TikTok Shop.
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Wellfinity
Electric devices for personal care and everyday wellbeing
Small devices for the home, each made for one clear use: a back massager, an electric nail polisher, a foot file, a heated styling brush and an alarm clock.
Milestones.
TDP5M is founded
In December, to build consumer brands designed from the start for online sale.
CelluBodySlim online
The body-care brand opens its first website.
Haora, rethought
A name from the group’s portfolio becomes a brand of everyday beauty and care essentials, designed for online sale.